Fast Food Usability Test

October 2017

Goal

 

Carry out a usability study comparison of two websites, applying the UX metrics taught in the HF725 course. 

Methodology

  • Review overall goals and objectives

  • Identify the target users

  • Choose testing method and appropriate technology

  • Identify specific tasks and questions to ask

  • Recruit participants

  • Conduct usability study

  • Analyze Userzoom results​

My Contribution Highlights

Pie graphs quickly show similarities between participant demographics

Heatmaps provide information about participant navigation patterns from the homepage

Usability Scorecards provide quick, comparable performance metrics

Although McDonald's has slightly higher usability scores, these results were not signifiant (within margin of error)

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